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    How-to guide

    Use CRM email templates

    Create reusable email templates with accurate sender content and review personalization fields before sending.

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    How-to guide

    Send a CRM email campaign

    Prepare the audience, content and sender settings for a CRM email campaign and verify consent and recipient accuracy before sending.

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    How-to guide

    Use CRM email and automations

    Use Advanced CRM email and automation tools only with accurate audience data and a clear communication purpose.

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    How-to guide

    Connect CRM email and calendar

    Use an available CRM integration to connect Gmail and Google Calendar or Outlook and Calendar, then review the permissions before authorizing.

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    Product reference

    Understand Advanced CRM

    Advanced CRM is the full CRM experience at crm.goodaction.com, with contacts, leads, pipelines, email, automations, reports and additional modules.

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    How-to guide

    Add a CRM contact

    Add a contact with accurate details and use the organization CRM workflow to keep supporter information current.

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    How-to guide

    Import CRM contacts

    Use the contact import flow to map columns, preview records and decide how duplicate contacts should be handled before completing the import.

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    How-to guide

    Manage CRM companies

    Use companies to group contacts and relationship activity around an organization account in Advanced CRM.

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    How-to guide

    Manage CRM deals and opportunities

    Use deals in pipeline stages to track an opportunity, its value, ownership, status and next action.

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    How-to guide

    Manage CRM duplicates

    Review potential duplicates before creating or importing contacts so the organization maintains a trustworthy supporter record.

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    How-to guide

    Manage CRM leads

    Use leads for prospective relationships, qualify them with reliable information and convert only when the record is ready.

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    How-to guide

    Manage CRM tasks

    Create CRM tasks with an owner and due date, then close or reschedule them when the follow-up changes.

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    How-to guide

    Open Advanced CRM

    Eligible organization users can open Advanced CRM from the GoodAction nonprofit contacts area through the supported secure sign-on flow.

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    How-to guide

    Record CRM activities

    Record calls, meetings, notes and other relationship activity against the correct CRM record.

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    How-to guide

    Schedule a CRM meeting

    Create a meeting against the correct relationship record, confirm timezone and attendees, and choose calendar sync only when the connected account is correct.

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    Common question

    Standalone CRM and the Nonprofit Suite

    GoodAction CRM can be offered as a standalone product, while paid Nonprofit Suite subscriptions include the applicable Advanced CRM entitlement for the organization.

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    How-to guide

    Switch CRM workspaces

    Use the CRM workspace switcher to work in the intended organization before creating, importing or editing records.

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    Troubleshooting

    Troubleshoot Advanced CRM access

    Confirm that the organization has an active eligible subscription and that you are using the supported GoodAction sign-on path before contacting support.

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    Common question

    Understand GoodAction CRM options

    GoodAction offers Nonprofit CRM inside an organization workspace and a separate full Advanced CRM experience for eligible paid subscriptions.

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    How-to guide

    Use CRM pipelines

    Use pipelines in Advanced CRM to track leads or relationship stages with clear ownership and next steps.

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    How-to guide

    Use CRM reports

    Use Advanced CRM reporting to review contact, pipeline and communication activity without exporting more personal data than necessary.

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    How-to guide

    Use CRM tags

    Use consistent tags to segment records and avoid creating near-duplicate labels for the same audience.

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    How-to guide

    Use Nonprofit CRM in your organization

    Every organization plan includes Nonprofit CRM inside the GoodAction organization workspace for managing its contacts.

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    Common question

    What happens when a paid plan ends

    When paid billing ends, the organization returns to the free platform plan with in-workspace Nonprofit CRM; Advanced CRM access and paid-plan entitlements no longer apply.

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    Common question

    Who can use Advanced CRM

    Advanced CRM is available to organizations with an active Essential, Growth or Custom subscription, including the applicable grace period.

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