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Follow a role path, click through each step, or browse verified articles for events, fundraising, communities, networks, programs, payments and CRM.
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9 interactive guides
Create your account
You’ll need: An email address
Start guideRegister or claim your nonprofit
You’ll need: A Nonprofit account (#1, choose Nonprofit), your mission statement, address and logo
Start guideInvite your team
After: Register or claim your nonprofit
Start guideSet up your profile
You’ll need: A profile photo and a cover image (1500 × 500 works best)
Start guideLog impact and get it verified
You’ll need: Something good you did
Start guideShare your impact card
After: Set up your profile
Start guideCreate a community and invite members
You’ll need: A name, a short description, and a cover image under 5 MB
Start guideCreate and brand a network
You’ll need: A payment method or a promo code, a cover image and a square logo
Start guideInvite employees and sponsor a program
You’ll need: A company workspace. Employees use Company Serve, not the Nonprofit dashboard.
Start guideRelevant results
31 helpful articles
Use CRM email and automations
Use Advanced CRM email and automation tools only with accurate audience data and a clear communication purpose.
Send a CRM email campaign
Prepare the audience, content and sender settings for a CRM email campaign and verify consent and recipient accuracy before sending.
Use CRM email templates
Create reusable email templates with accurate sender content and review personalization fields before sending.
Connect CRM email and calendar
Use an available CRM integration to connect Gmail and Google Calendar or Outlook and Calendar, then review the permissions before authorizing.
Understand Advanced CRM
Advanced CRM is the full CRM experience at crm.goodaction.com, with contacts, leads, pipelines, email, automations, reports and additional modules.
Add a CRM contact
Add a contact with accurate details and use the organization CRM workflow to keep supporter information current.
Import CRM contacts
Use the contact import flow to map columns, preview records and decide how duplicate contacts should be handled before completing the import.
Manage CRM companies
Use companies to group contacts and relationship activity around an organization account in Advanced CRM.
Manage CRM deals and opportunities
Use deals in pipeline stages to track an opportunity, its value, ownership, status and next action.
Manage CRM duplicates
Review potential duplicates before creating or importing contacts so the organization maintains a trustworthy supporter record.
Manage CRM leads
Use leads for prospective relationships, qualify them with reliable information and convert only when the record is ready.
Manage CRM tasks
Create CRM tasks with an owner and due date, then close or reschedule them when the follow-up changes.
Open Advanced CRM
Eligible organization users can open Advanced CRM from the GoodAction nonprofit contacts area through the supported secure sign-on flow.
Record CRM activities
Record calls, meetings, notes and other relationship activity against the correct CRM record.
Schedule a CRM meeting
Create a meeting against the correct relationship record, confirm timezone and attendees, and choose calendar sync only when the connected account is correct.
Standalone CRM and the Nonprofit Suite
GoodAction CRM can be offered as a standalone product, while paid Nonprofit Suite subscriptions include the applicable Advanced CRM entitlement for the organization.
Switch CRM workspaces
Use the CRM workspace switcher to work in the intended organization before creating, importing or editing records.
Troubleshoot Advanced CRM access
Confirm that the organization has an active eligible subscription and that you are using the supported GoodAction sign-on path before contacting support.
Understand GoodAction CRM options
GoodAction offers Nonprofit CRM inside an organization workspace and a separate full Advanced CRM experience for eligible paid subscriptions.
Use CRM pipelines
Use pipelines in Advanced CRM to track leads or relationship stages with clear ownership and next steps.
Use CRM reports
Use Advanced CRM reporting to review contact, pipeline and communication activity without exporting more personal data than necessary.
Use CRM tags
Use consistent tags to segment records and avoid creating near-duplicate labels for the same audience.
Use Nonprofit CRM in your organization
Every organization plan includes Nonprofit CRM inside the GoodAction organization workspace for managing its contacts.
What happens when a paid plan ends
When paid billing ends, the organization returns to the free platform plan with in-workspace Nonprofit CRM; Advanced CRM access and paid-plan entitlements no longer apply.
Who can use Advanced CRM
Advanced CRM is available to organizations with an active Essential, Growth or Custom subscription, including the applicable grace period.
I did not get an invite
Invites can land in spam, expire, or go to a different email than the one you sign in with.
Reset your password
Use the password recovery option from the sign-in flow and follow the instructions sent to the account email address.